Hospitality
Luxury hotel · Foreign-guest ratio uplift
Case study forthcoming: how a fact-based property tour film raised foreign-guest inquiries by X% in X months.
Details in preparation
Japan Inbound Media Agency
Connecting Japan's top brands with the world's most discerning travelers.
Data-backed targeting.
Native-led storytelling.
Zero guesswork.
The most valuable global travelers look for genuine experiences, not just polished advertisements. Co-founded by a former Nikkei journalist who spent years covering Japan's intricate railway and inbound tourism industries, and a marketing-savvy host, TSJ brings a unique depth to hospitality marketing. Our international team takes the friction out of cross-cultural communication. We subtly weave Japan's true logistical and cultural strengths into cinematic stories that resonate deeply with mature, affluent audiences (Age 45+) across North America and Australia.
Liza
Head of Marketing & Navigator
- Instagram followers
- 41,237
- IG lifetime reach
- 4.5M
- IG engagement
- 5.59%
Source: Meta Graph API (as of 2026-07-06)
01 Latest on Instagram
Sparking the desire to travel.
41,237 followers · 4.5M lifetime reach · 5.59% engagement rate
02 The audience
The audience, in numbers.
Not a claim — data. Below is the composition of our audience across Instagram and YouTube, the two surfaces where mature, high-income travelers plan their Japan trips.
Instagram followers by country · Top 8
🇺🇸United States
29.2% · 11,618
🇦🇺Australia
10.2% · 4,068
🇮🇩Indonesia
7.4% · 2,934
🇸🇬Singapore
5.5% · 2,184
🇵🇭Philippines
4.8% · 1,918
🇨🇦Canada
4.8% · 1,915
🇲🇾Malaysia
4.7% · 1,886
🇬🇧United Kingdom
3.6% · 1,428
Source: Meta Graph API · English-speaking Western: 47.8%
YouTube long-form views by country · Top 5
🇺🇸United States
30.5% · 443,561
🇯🇵Japan
24.5% · 355,790
🇦🇺Australia
21% · 305,822
🇨🇦Canada
13.9% · 201,585
🇮🇳India
6.8% · 98,205
Source: YouTube Analytics · Age 45+ = 57%
Instagram followers by age
13-17
0.2%
18-24
2.1%
25-34
16.5%
35-44
27.3%
45-54
28%
55-64
18%
65+
7.9%
Source: Meta Graph API · Age 35+ = 81.2%
Verified Buying Power
Peak: Age 45–54
U.S. Median Household Income by Age
$118,000
▼ PEAK
$45K
$85K
$110K
$118K
$97K
$56K
<2525-3435-4445-5455-6465+
Source: U.S. Census Bureau, ACS 2022 · Age of householder
While viral metrics often skew young, TSJ deliberately targets the peak of global buying power. Supported by U.S. Census data identifying the 45–54 age bracket as the highest-earning demographic, our audience (81.2% Age 35+) consists of mature travelers with the actual disposable income to book premium hospitality and high-value cultural experiences.
Combined
Age 35+ on Instagram: 81.2%
Age 45+ on YouTube long-form: 57.0%
By the numbers
25K / 6 mo
Instagram grew from zero to 25,000 followers in six months. The pace of a team that reads audience needs — marketing, platform, and cross-cultural insight — from day one.
1.3M
Top-performing Short: 1.3M views — a bilingual guide to Japan's Shinkansen for foreign travelers.
5.59%
Instagram engagement rate — industry average is 1–3%.
Not the whole story — just the patterns that repeat.
03 Latest on YouTube · Long-form
Deep guides that drive decisions.
Latest
2026.07.15
Landing at Haneda? Here's the BEST Way to Get to Tokyo
04 Why TSJ
Four reasons brands choose us.
01
IG × YouTube Funnel
Instagram sparks the desire to travel. YouTube long-form drives the decision. We design campaigns that work across both — one continuous funnel from discovery to booking.
02
Nikkei × Native Team
A former Nikkei business journalist architects the editorial spine. A US-native editor ensures every frame lands with Western audiences. Rare across the industry.
03
Age 45+ Affluent Reach
81.2% of Instagram followers are 35+. 57% of YouTube long-form viewers are 45+. The audience that plans real trips they can afford.
04
Full Secondary-Use Rights
You keep the film. Reuse it on your own website, social channels, in-store, sales pitches — no additional fees. One production, unlimited applications.
05 Trust & Evidence
The brands we've worked with.
From luxury hotels to regional tourism boards to global brands — a track record built one project at a time.
Client Partners
Agoda
NOHGA HOTEL UENO
MIMARU HOTEL HACHOBORI
Odakyu · Enoshima–Kamakura Free Pass
Kintetsu · Aoniyoshi & Blue Symphony
Tendo Human Shogi Festival, Yamagata
Unagi no Naruse
The Tokyo Pass
Case Studies
Regional Tourism
Prefecture DMO · Inbound activation
Case study forthcoming: how a bilingual inbound campaign delivered X reach and X qualified inquiries to prefectural tourism boards.
Details in preparation
Global Tech
Global brand · Japan-market storytelling
Case study forthcoming: how TSJ's cinematic craft translated a global brand's Japan-market message into X million qualified impressions.
Details in preparation
Explore by region
Choose your Japan.
Every film and campaign, organised by region. Tap a region of the map to explore.
Regional pages are rolling out over the next months. For a full list, see Our Work.